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Muscletech is a bodybuilding supplement company that first hit the seen in the early to mid 90's and came out with some popular creatine based products. Muscletech was one of the first supplement companies to really capitalize on great advertising and you can still see that in magazines like muscular development and others. Muscletech will take out 6 page ads all in a row and design it to look like an actual article that the writers of the magazine wrote and they will use pro bodybuilders or athletes to lend credibility to the product. This type of advertising is meant to be missleading and to trick uneducated people into buying their products.
Besides their questionable advertising techniques Muscletech is a pretty good supplement company and has created a few good supplements for bodybuilders and athletes. In the grand scheme of things Muscletech is an average bodybuilding supplement company and in fact it appears they are branching out from their core of bodybuilding supplements to try and hit more main stream markets as seen with their hydroxycut product that they are marketing to the average person looking to lose fat. This is not a bad thing as they are a company and their goal is to make as much money as possible and the product is good and can help a lot of people, I just hope they do not forget about the bodybuilding community who brought them to where they are today.
Tue, 06 Oct 2009 12:01:00

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